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| 2008 Advertising Rates and Specifications
Advertising Rates (all rates are per insertion)
Effective January 1, 2008 |
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| DISPLAY ADVERTISING RATES |
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AD SIZES (width X height in inches) |
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12X |
6X |
3X |
1X |
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Vertical Style |
Horizontal Style |
Square Style |
| Full Page |
$1,340 |
$1,380 |
$1,540 |
$1,605 |
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10 x 15 |
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| Half Page |
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$720 |
$800 |
$905 |
$955 |
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7-1/2 x 10 |
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| Junior Page |
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$690 |
$735 |
$815 |
$875 |
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4-7/8 x 15 |
10 x 7-1/2 |
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| 1/3 Page |
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$450 |
$495 |
$575 |
$595 |
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4-7/8 x 10 |
10 x 4-7/8 |
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| 1/4 Page |
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$370 |
$415 |
$460 |
$475 |
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4-7/8 x 7-1/2 |
7-1/2 x 4-7/8 |
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| 1/6 Page |
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$240 |
$275 |
$305 |
$320 |
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2-5/16 x 10 |
7-1/2 x 3-1/8 |
4-7/8 x 4-7/8 |
| 1/8 Page |
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$210 |
$225 |
$245 |
$260 |
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2-5/16 x 7-1/2 |
4-7/8 x 3-5/8 |
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| 1/12 Page |
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$140 |
$160 |
$175 |
$185 |
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2-5/16 x 5 |
4-7/8 x 2-1/2 |
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| COLOR CHARGES |
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Unlisted sizes accepted. |
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12X |
6X |
3X |
1X |
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| Standard AAAA colors (2/C) |
$109 |
$129 |
$139 |
$149 |
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| Four-color process |
$400 |
$450 |
$475 |
$500 |
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| Matched PMS colors |
$150 |
$175 |
$185 |
$200 |
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CLASSIFIED DISPLAY RATES
Advertisements with ruled borders appearing in the classified section. Rates are based on one-column inch. $20 per inch. |
| Rates are based on number of insertions used within any 12 months. To earn a frequency discount, a written contract must be signed. Publisher reserves the right to short-rate cancelled or unfulfilled contracts. |
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1 Column Inch |
1 Col. = 1-7/8" |
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2 Column Inch |
2 Col. = 3-7/8" |
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3 Column Inch |
3 Col. = 5-7/8" |
| To download a copy of the 2008 Fishermen's News Media Kit, click here |
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4 Column Inch |
4 Col. = 7-7/8" |
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5 Column Inch |
5 Col. = 10" |
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PRINTING SPECIFICAS:TION Printed web offset on stock newsprint, 100-line screen.
TRIM SIZE: 11-1/4” x 15-7/8” Tabloid Format on newsprint
DIGITAL REQUIREMENTS
Digital ads are required when supplying advertising material. Fishermen’s News processes ads using Macintosh computers. The newspaper is composed in Adobe In-Design. We can accept PC files as long as they are cross-platform compatible. All ads should be built at 100% of the reproduction size and should be no less than 200 dpi for scanned images and 600 dpi for line art. Please submit a (color) laser proof with your ad.
Fishermen’s News offers complimentary in-house design services of your advertisement for your convenience.
IMAGE/RESOLUTION REQUIREMENTS: All color images must be converted to CMYK. Scanned images should be 200 dpi at actual size of reproduction. Photos downloaded from Web pages that have been saved at a low resolution (72-100 dpi) will not print clearly.
GRAPHIC FORMATS ACCEPTED: EPS, TIFF, HIGH RESOLUTION PDF
SOFTWARE PROGRAMS ACCEPTED:
ADOBE IN-DESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
Any other programs must be exported to an EPS or TIFF format, and all text/fonts converted to paths/outlines. Please include all fonts (outlining where applicable) and linked images. Call for information on programs not listed.
SOFTWARE PROGRAMS NOT ACCEPTED: Unfortunately we cannot accept digital ads created in Microsoft Publisher. Ads created in Microsoft PowerPoint, or Microsoft Word will not be eligible for 15% digital ready discount.
E-MAILING FILES: Stuffed files of 10MB and smaller can be emailed to: production@RHPPublishing.com. For files larger than 10MB please call for FTP site information.
Production questions call Sharon at 206-284-8285 or
E-mail: sharon@RHPPublishing.com
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